Smirnoff Equalizing Music is a global initiative dedicated to equal gender representation in the electronic music space. In partnership with THUMP and Broadly--VICE's electronic music and women-focused websites, together we've created a platform to spotlight and recognize women leaders who are changing the soul and sound of electronic music.
THE FILM On a mission to double female-identifying and non-binary headliners in electronic music, Smirnoff's Equalizing Music project brought together two pioneering DJs who are leading the fight for gender equality through inclusive electronic music collectives from opposite sides of the world.
We follow The Black Madonna, founder of America-based all-woman DJ festival, ‘Daphne', and DJ Rachael, a prominent East African DJ and founder of the DJ collective, 'Femme Electronic', as they journey from the streets of Kampala, Uganda to a Daphne event in Chicago.
Equalizing Music // Smirnoff x Vice
Glamour - Role Reversal
A web series for Glamour that features women reimagining iconic male film roles. Season 1 features Uzo Aduba in The Silence of the Lambs, Abigail Breslin in Fight Club, and Julia Garner in There Will Be Blood. And Season 2 features Tracee Ellis Ross in Swingers, Gaby Hoffmann in The Wolf of Wall Street, and Wendi McLendon-Covey in Pulp Fiction.
Role Reversal : Tracee Ellis Ross as Trent Walker in Swingers
Role Reversal : Gaby Hoffmann as Jordan Belfort in The Wolf of Wall Street
Role Reversal : Julia Garner as Daniel Plainview in There Will Be Blood
Role Reversal : Uzo Aduba as Hannibal Lecter in The Silence of the Lambs
Role Reversal : Abigail Breslin as Tyler Durden in Fight Club
Role Reversal : Wendi McLendon-Covey as Jules Winnfield in Pulp Fiction
Teen Vogue - Ask A Muslim Girl
MuslimGirl.com teamed up with Teen Vogue to bring authentic, fearless, and unapologetic voices on what life is like as a Muslim girl in today's society. The series received the 2017 Webby Award in the social video series.
Muslim Girls Get Real About the Hijab - #AskAMuslimGirl
What It's Like to Be An American Muslim Girl - #AskAMuslimGirl
Muslim Girls' Open Letter to Donald Trump - #AskAMuslimGirl
20 Things Muslim Women Are Tired of Hearing From Men - #AskAMuslimGirl
6 Facts About Islam No One Ever Told You - #AskAMuslimGirl
Colgate - Michael Phelps
You can save up to 8 gallons of water every day simply by pledging to turn off the faucet when you brush your teeth.
In honor of Earth Day, world champion swimmer Michael Phelps teams up with Colgate-Palmolive in partnership with Vice Impact to drive awareness of water conservation.
#EveryDropCounts : Saving Water with Michael Phelps & Colgate
Planned Parenthood - Equal Pay
What is your equal pay story? What are you doing to fight for economic equality for all women? In this video from our #WeAreUNSTOPPABLE ART project, filmmaker Ani Simon-Kennedy partnered with Mighty Oak, a woman-owned company, to illustrate the stories of UNSTOPPABLE women who are paving the way in the fight for equal pay. “As a young female filmmaker and small business owner, it pains me to know that at current rates, America will not close the gender pay gap until at least 2059,” Simon-Kennedy says. “Equal pay for equal work has been the law for almost sixty years, but it remains difficult to obtain.”